diff --git a/src/firetower/integrations/services/notion.py b/src/firetower/integrations/services/notion.py
index d37f0f2d..b2a35dfa 100644
--- a/src/firetower/integrations/services/notion.py
+++ b/src/firetower/integrations/services/notion.py
@@ -245,9 +245,11 @@ def apply_template(
         page_id: str,
         messages: list[dict[str, Any]],
         update_slack: bool = False,
+        incident: Any | None = None,
     ) -> None:
         if not update_slack and self.template_markdown:
-            if not self._send_markdown(page_id, self.template_markdown):
+            content = self._render_template(self.template_markdown, incident)
+            if not self._send_markdown(page_id, content):
                 raise RuntimeError(
                     f"Failed to apply markdown template to Notion page {page_id}"
                 )
@@ -330,6 +332,13 @@ def apply_template(
                     notion_index += 1
             index = stopping_index
 
+    @staticmethod
+    def _render_template(template: str, incident: Any | None) -> str:
+        if incident is None:
+            return template
+        linear_url = incident.external_links_dict.get("linear", "")
+        return template.replace("{linear_url}", linear_url)
+
     def _send_markdown(self, page_id: str, content: str, max_retries: int = 3) -> bool:
         # notion-client v3 does not wrap the Markdown API endpoint, so we call it directly.
         for attempt in range(max_retries):
diff --git a/src/firetower/integrations/tests/test_notion.py b/src/firetower/integrations/tests/test_notion.py
index f3c9eae3..90508ddc 100644
--- a/src/firetower/integrations/tests/test_notion.py
+++ b/src/firetower/integrations/tests/test_notion.py
@@ -356,6 +356,38 @@ def test_omits_caption_when_source_url_empty(self, notion):
         assert "caption" not in block["image"]
 
 
+class TestRenderTemplate:
+    def test_returns_template_unchanged_when_no_incident(self):
+        result = NotionService._render_template("# Title\n{linear_url}", None)
+        assert result == "# Title\n{linear_url}"
+
+    def test_replaces_linear_url_placeholder(self):
+        incident = MagicMock()
+        incident.external_links_dict = {
+            "linear": "https://linear.app/team/issue/INC-100"
+        }
+        result = NotionService._render_template(
+            "[Action Items]({linear_url})", incident
+        )
+        assert result == "[Action Items](https://linear.app/team/issue/INC-100)"
+
+    def test_replaces_with_empty_string_when_no_linear_link(self):
+        incident = MagicMock()
+        incident.external_links_dict = {}
+        result = NotionService._render_template(
+            "[Action Items]({linear_url})", incident
+        )
+        assert result == "[Action Items]()"
+
+    def test_no_placeholder_passes_through(self):
+        incident = MagicMock()
+        incident.external_links_dict = {
+            "linear": "https://linear.app/team/issue/INC-100"
+        }
+        result = NotionService._render_template("# No placeholders here", incident)
+        assert result == "# No placeholders here"
+
+
 class TestApplyTemplate:
     def _make_append_response(self, block_id: str) -> dict:
         return {"results": [{"id": block_id}]}
@@ -394,6 +426,30 @@ def test_raises_when_toggle_creation_fails(self, notion):
         ):
             notion.apply_template("page-id", messages=[], update_slack=False)
 
+    def test_interpolates_incident_into_template(self):
+        svc = NotionService(
+            integration_token="test-key",
+            database_id="db-id",
+            template_markdown="# PM\n[Action Items]({linear_url})",
+        )
+        svc.client = MagicMock()
+        svc.client.blocks.children.append.return_value = self._make_append_response(
+            "toggle-id"
+        )
+        incident = MagicMock()
+        incident.external_links_dict = {
+            "linear": "https://linear.app/team/issue/INC-42"
+        }
+
+        with patch.object(svc, "_send_markdown", return_value=True) as mock_md:
+            svc.apply_template(
+                "page-id", messages=[], update_slack=False, incident=incident
+            )
+
+        mock_md.assert_called_once_with(
+            "page-id", "# PM\n[Action Items](https://linear.app/team/issue/INC-42)"
+        )
+
     def test_update_slack_skips_markdown_template(self, notion):
         notion.client.blocks.children.append.return_value = self._make_append_response(
             "toggle-id"
diff --git a/src/firetower/slack_app/handlers/dumpslack.py b/src/firetower/slack_app/handlers/dumpslack.py
index 0e2282b8..f2918b4f 100644
--- a/src/firetower/slack_app/handlers/dumpslack.py
+++ b/src/firetower/slack_app/handlers/dumpslack.py
@@ -133,7 +133,9 @@ def _trigger_slack_dump(client: Any, channel_id: str, incident: Any) -> None:
     messages = _get_channel_messages(slack_service, channel_id)
 
     try:
-        notion.apply_template(page_id, messages, update_slack=update_slack)
+        notion.apply_template(
+            page_id, messages, update_slack=update_slack, incident=incident
+        )
     except Exception:
         logger.exception("Failed to populate Notion page %s", page_id)
         try: